Event F13

There are keys that don’t exist. And events that, until someone creates them, don’t either.

That’s how F13 Code Summit was born: the gathering Peru’s developer community was missing. We were involved from the ground up, working alongside the F13 team through the entire process:conceptualization, strategy, naming, visual identity, motion graphics, signage, and spatial branding.

The name comes from something simple and very much part of a programmer’s day-to-day:F13 is the key that doesn’t exist on conventional keyboards. And it connects perfectly with what F13 wants to achieve:bring together, inspire, and give more visibility to the talent that’s writing the future of technology in Peru and, without exaggeration, around the world.

The challenge was to build a brand that truly felt like part of this community while also setting a new standard. That the event, even before it existed, would look as professional as it aspired to be. And, along the way, would have way more vibe than traditional events, with a powerful, dynamic visual identity. Screens that move. Souvenirs that sell out.

To build the visual language, we started from something programmers do every day:turning something that doesn’t exist into something concrete, through codes and instructions. From there came a system of pixels, square and rectangular shapes that move, shift position, and build different compositions. A modular identity designed to never stay still.

The first edition brought together more than 450 attendees, 20 speakers, and 11 tech communities. This year F13 comes back bigger. And with tickets sold out in a few days.

A key that didn’t exist ended up naming an event that was missing.