Daniela Nicholson
Founding Partner and Creative & Strategy Director
She holds a Master's degree in Branding from ELISAVA in Barcelona and a Bachelor's degree in Communications from the University of Lima. She has 20 years of experience in brand strategy and development. In 2008, she received a scholarship from the Spanish Agency for International Development Cooperation (AECID), which allowed her to pursue specialized studies in Spain. Before founding Sed, she worked at advertising agencies, content companies, and a digital business incubator, experiences that broadened her perspective on brands and business.
At Sed, she leads brand strategy and creative direction, helping companies understand what makes them different and how to turn those qualities into brands with personality, relevance, and value. Her approach begins with asking the right questions, understanding people and businesses, and translating those insights into authentic brand positioning, concepts, and visual and verbal identities. She has taught at the University of Lima, is a public speaker, and has contributed to opinion blogs such as "Detrás del Branding" for the newspaper Gestión and Brandemia.
