About Us

We are curious and self-demanding. We study the business of our clients until we can deeply understand them. We help them find that one thing that makes them different, authentic and significant to the public. Only when we already know what we want to say, we start designing. And we work until we achieve a powerful, attractive and memorable result.

WE ARE

CURIOUS

Recurso 1

Approach

Research

Every project starts with a
workshop. After that, we do
surveys, interviews, we observe,
we consult Mr. Google, we read
and do benchmark.

Strategy

After researching and analyzing, we have to
understand, prioritize and keep the most
important and valuable assets. We work with
keywords to define the brand
personality.

Design

An honest, attractive and
memorable result; that’s what we
have in mind when we design.
And one that lasts for a long,
long time.

Production Supervision

We assist our
clients until the end, to make sure everything goes as planned. We monitor
print shops, programmers and
other suppliers.

Approach

Research

Every project starts with a
workshop. After that, we do
surveys, interviews, we observe,
we consult Mr. Google, we read
and do benchmark.

Strategy

After researching and analyzing, we have to
understand, prioritize and keep the most
important and valuable assets. We work with
keywords to define the brand
personality.

Design

An honest, attractive and
memorable result; that’s what we
have in mind when we design.
And one that lasts for a long,
long time.

Production Supervision

We assist our
clients until the end, to make sure everything goes as planned. We monitor
print shops, programmers and
other suppliers.

Daniela
Nicholson

Creative Director / Founder

Master Degree in Branding by ELISAVA School of Barcelona, she has more than 15 years of experience in the brands field. Before founding SED, she worked in advertising agencies, content business, and took part of a digital business incubator program.

She studied Communications at University of Lima. She won a scholarship in 2008 with AECID (in Spanish: Spanish Agency for International Development Cooperation) in which she traveled to Spain to study a specialization. She taught classes at University of Lima and currently give talks every time she is invited.

Jose
Bernal

Design Director

He studied Graphic Design at Escola D’Art Superior De Disseny Pau Gargallo in Barcelona and in Escola Massana. After entering the design field in Spain, he returned to Lima in 2014 and joined the Sed Studio team.

Jose has 7 years working in SED. He has been a part of every project we have taken. Alongside Daniela, they have worked for more than 100 brands.

We are eager:

Daniela Nicholson

Creative Director

Jose Bernal

Design Director

Thiara Cobos

Project Manager

Elsa Machuca

Administrative Coordinator

Diego Seminario

Designer

Mariana Contreras

Designer

Fátima Bernal

Sales and Marketing

Daniela Nicholson

Creative Director

Jose Bernal

Design Director

Thiara Cobos

Project Manager

Elsa Machuca

Administrative Coordinator

Diego Seminario

Designer

Mariana Contreras

Designer

Fátima Bernal

Sales and Marketing

We like to collaborate

Orlando Aquije

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Candelaria Beer Illustrations

Whit Orlando, we discovered that collaboration is the way. The level of detail in his work is astonishing and he allowed us to add  even more value to our projects´final visual results.

Camila Cruz

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Gin Intira Illustrations

Camila added the botanical dose we needed for INTIRA Gin de Altura tags.

Andrea Gianella

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Portfolio Photography

Before moving to Spain, she was our official photographer. Great part of our portfolio was made alongside Andrea. We love and miss her.

Daniela Barrio

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Portfolio Photography

Daniela has an eye on gastronomic projects. She helped us with some of the most important ones.

Maria Boada

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Illustrations for several projects

Maria is an amazing illustrator. Talented and well rounded. We worked together for Q’uma, Mon Amande, Laboratoria, among others.

Eduardo Yaguas

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Engrave for Peruanica

Eduardo, apart form being an engraving specialist, is nowadays one of the leading figures in the comic and illustration industry in Peru and Latin America.

Phoss

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Photography for Sumaq

Ivan and Antonio are, without a doubt, amazing photographers capable of creating atmospheres. Don’t miss out on Antonio’s photographic project “A Spiritual Geography of the Highlands”.

Yayo Lopez

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Photography for Dormeson

Yayo is very professional. He has a great eye and has been demonstrating for years his skills as a photographer.

Jade Rivera

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Murals for Café de Lima and Libre Hotel

Jade’s murals never go unnoticed. They have an impressive visual content. We are fans of her work.

Paulo Sierrah

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Mural for Mi Propiedad Privada

Paulo is one of our favorite muralists. He has his own original style.