Every time we approach a rebranding project, we do so with deep respect for the brand. That’s exactly how we approached Rambala, a brand offering BARF diet food for dogs and cats, based on raw ingredients. Rambala came to us with a great product and solid market positioning, but their visual identity was the weak link. Our task was to make the brand look as professional as the product they had developed—and that’s where we focused our efforts.

The key, however, was earning their trust. When we tackle a strategic rebranding, we always propose two paths: one for a natural evolution and another for a more drastic change. Instead of forcing them to choose upfront, we worked together to explore, test, and compare two distinct design directions to determine the best fit. Together, we decided the brand had a great opportunity to transform and become even more iconic.

An Evolution That Stands Out on the Shelves
We opted for a drastic yet responsible transformation, carefully connected to the brand’s essence. We wanted existing customers to recognize the brand and not feel confused. We retained the most recognizable visual elements: the bold background colors, the strong condensed typography, and the packaging windows, ensuring it still felt like the same brand—just with a stronger visual impact.

Previously, Rambala had separate symbols for dog and cat food, but when signing off as a single brand for both, they lacked a unifying logo. We saw an opportunity to create a logo that worked across all categories. We played with what dogs and cats have in common: the snout. By distilling the snout into a simple graphic shape anyone could draw, we turned it into a memorable, iconic stamp.

The brand also needed to feel friendlier. On one hand, there’s the concept of “dog kids” and “cat kids,” reflecting the love and care pet owners give their furry family members. On the other, Rambala prioritizes quality ingredients to provide the best benefits for pets. The packaging needed to convey this affection and dedication while maintaining a sense of solidity and iconicity.

Another design challenge was creating a cohesive visual identity across the product portfolio, ensuring that every product felt like part of the same family, despite differences in flavors and types.

In the end, we achieved significant visual impact on the shelves. Today, Rambala products stand out. Each flavor is represented by a different color, but they’re all instantly recognizable as part of the same brand family.

Packaging allows you to show that your product isn’t just another generic option. When someone at a supermarket spots something that catches their eye, they’re more likely to pick it up, examine it, and notice the details—bringing them one step closer to making a purchase.