Esmeralda

Esmeralda is an important, though relatively unknown, company in Peru’s food industry, with exports worldwide. You may not have heard of them before, but they are behind many of the food products you find in supermarkets. You can identify them by turning over a package and reading the section that says: “Manufactured by…”.

They contacted us because they wanted their brand to reflect the quality of their products and services. Their original logo was visually complex, hard to recognize from a distance, and difficult to apply. We decided to simplify and modernize the design. In addition, they had an extensive color palette that was impractical, so we opted to reduce it to a color their name suggests: green. They also needed visual resources to make the brand easier to recognize and add professionalism, such as creating their own icons.

We transformed a visually complex brand into a solid, modern, clean, and organized one. We turned the “e” from Esmeralda into the symbol of the brand, where it suggests a spoon symbolizing what they do: turning ingredients into food. We created all the necessary resources for their image to reflect how large and solid they are.