Wong Oftamólogos

Dr. Carlos Wong Cam is an authority in the world of Ophthalmology, with over 30 years dedicated to fighting blindness and achieving significant milestones. However, this legacy needed to find its place in the future, which is why we were tasked with modernizing the brand and preparing it for a new era.

We proposed a graphic solution based on respecting patients with vision problems. We designed a high-contrast visual system with significant typographic scales to ensure easy readability, addressing vision issues through design.

For the symbol, we challenged ourselves to use the eye that all clinics use but with a twist, taking it to a more iconic level by creating a graphic synthesis of the eye’s anatomy, resulting in a unique and memorable symbol. Additionally, we helped give their spaces a more professional, modern, and scientific look to achieve a 360-degree brand experience.