Yoleit

Yoleit is renewed to regain the lost space on the shelves and reconquer those who were its customers as children, with a design inspired by its packaging of yesteryear. The new proposal is inspired by the brand’s classic packaging, merging the nostalgia of the past with a clear vision towards the future.

We bet on differentiation, visual coherence, and a nod to the brand’s history for the new product family. We went back to using the iconic black stripe and its classic logo. We wanted to revive the packaging of the 90s, but with more contemporary visual codes. This allows the brand to stand out notably at the point of sale and emotionally connect with those who were, and will surely be again, its consumers.