CAPECO

CAPECO, Peruvian Construction Chamber, came to us to modernize their brand. The starting point was valid: they wanted to renew to call the attention of new partners, more active, more united; and become an meeting place, of conversations and solutions, with clean and transparent proposals.

We started form a symbol inspired in the Huacas, typical pre hispanic Peruvian constructions. We respected the core concept and simplified it, looking for their essence. We wanted to talk about construction and progress. Pieces that join to work together. A stairway that points up, facing the future.