![](https://sed.pe/wp-content/uploads/2021/10/emprende_UP-02-scaled.jpg)
Services
- Branding
- Environmental Design
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Graphic Design: Cristian Madalengoitia
Industry
- Education
The Pacific Universtiy called us to organize and re-launch the brand and sub-bran of Venture UP, their Venture Center. The challenge was clear: define a brand architecture to organize and make all of their enterprises more visible.
We proposed a visual identity easy to spot, that stands out easily in physical and virtual environments. We designed a logo that embodies the take off and we chose a pretty versatile color palette to get their multiple communication needs to be differentiated.
![](https://sed.pe/wp-content/uploads/2021/10/mobile_Mesa-de-trabajo-2-5.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-03-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/mobile_Mesa-de-trabajo-4-4.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-04-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/mobile_Mesa-de-trabajo-8-5.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-05-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/mobile_Mesa-de-trabajo-5-5.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-07-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/mobile_Mesa-de-trabajo-6-5.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-06-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/mobile-07-4.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-08-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/mobile-08-2.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-09-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/Emprende-UP.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-10-scaled.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/mobile-09-1.jpg)
![](https://sed.pe/wp-content/uploads/2021/10/sed21_web_proyectos_emprende_UP-11-scaled.jpg)
Services
- Branding
- Environmental Design
Industry
- Education
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Graphic Design: Cristian Madalengoitia