Interbank Select

Designing a sub-brand, specially in this case, is not about creating something from scratch. The challenge lies in dominating our designer impulse and don’t create something 100% new, but, on the contrary, respect and add. It was mandatory and logical to keep Interbank’s symbol so the association with the family brand could be immediate.

After many trials, two of the most accurate decisions were: use and blend the own green color of Interband, adding shade in order to add stylishness, and propose a series of vector illustrations based on the human shape to add a bit of visual freshness to the new designs without losing the refinement that we were looking for.