Services
  • Branding
  • Creative Direction: Daniela Nicholson
  • Design Direction: Jose Bernal
  • Graphic Design: Cristian Madelengoitia
  • Illustration: Maria Boada
Industry
  • Banking and Finances

Designing a sub-brand, specially in this case, is not about creating something from scratch. The challenge lies in dominating our designer impulse and don’t create something 100% new, but, on the contrary, respect and add. It was mandatory and logical to keep Interbank’s symbol so the association with the family brand could be immediate.

After many trials, two of the most accurate decisions were: use and blend the own green color of Interband, adding shade in order to add stylishness, and propose a series of vector illustrations based on the human shape to add a bit of visual freshness to the new designs without losing the refinement that we were looking for.

Services
  • Branding
Industry
  • Banking and Finances
  • Creative Direction: Daniela Nicholson
  • Design Direction: Jose Bernal
  • Graphic Design: Cristian Madelengoitia
  • Illustration: Maria Boada

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If you understand that your brand is important and should not be treated as an emergency project,
if you want to sit down with us to think about what makes you different from your competitors and
significant for your clients; perhaps we are the team that you are looking for.

    Jr. Colina 113, Interior 504,
    Barranco - Lima, Perú

    (+51) 959 370 272

    (+51) 981 331 688

    Jr. Colina 113, Interior 504,
    Barranco - Lima, Perú