Kaudal

Kaudal is a spin-off of Laboratoria. They are the standard bearers of No-Code. The sector in which your company is registered is called: “Future of work” and that says it all. Kaudal was born to help people automate tasks in their daily lives and thus save hundreds, thousands, of hours of work. Today they are already part of the ranking of the 100 best startups in Peru according to Forbes.

We met them at Laboratoria and it was very natural to work together. They needed a re-branding because they had inherited visual codes from Laboratoria and it was time to generate their own visual identity. They wanted to reflect what they already are, a brand: bold, simple, avant-garde, human and very very smart. We kept the turquoise color, because it had already become characteristic of the brand, but we rethought fonts, shapes and the rest of the color palette. Now Kaudal has his own personality and his own codes.