The first digital, restaurant holding in Latin America, that is what Megabite is. They entrusted us the complete development of their brand identity, from personality and name to website and uniforms design
We started defining their personality: contemporary, daring, agile, digital, fresh, dynamic. On that basis we could propose a simple name but with a “hint” and a visual identity also simple but compelling. We understood their ambition, their will and their capability to anticipate the future. Working as a team, we erased the line that divides clients from suppliers and we came down to a very powerful catchphrase “Eat the future!”.