Megabite

The first digital restaurant holding in Latin America, that is Megabite. They came to us to take on the complete development of their brand identity, from the personality and the name to the design of the website and the uniforms. We started by defining their personality: contemporary, challenging, agile, digital, fresh, dynamic. With that foundation we could propose a simple name with a “hint,” and a visual identity that was also simple but powerful. We understood their ambition, their drive and their ability to anticipate the future. Working as a team, we erased the line that divides clients from suppliers and arrived at a very forceful slogan: “Eat the future!”.