Services
- Branding
- Signage
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Graphic Design: Cristian Madelengoitia
Ximena Tapia
Industry
- Culture and Arts
Expand. Look. Listen. Touch. Feel. Think. Know. Analyse. Inquire. Reflect. Debate. Express. Participate. Create. Share. The conversations we had with MAC’s team (Contemporary Art Museum) to land on the graphic concept of their visual identity were long and interesting: art must expand in order to reach more people.
The result was a powerful visual system, easy to recognise and very versatile. Thought to work in print pieces and at a digital level too, in movement. Together, we created, also, a true slogan and with an important message: Art is inevitable.
Services
- Branding
- Signage
Industry
- Culture and Arts
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Graphic Design: Cristian Madelengoitia
Ximena Tapia
