Peruanica

Maca is a source of energy, an age-old food of Peru, a “gift from gods” according to the Incans. When we faced a project where the product is going to be exported, we get into the minds and eyes of their potential buyers. If Maca comes from Peru, what if we show scenes of their origin and farming process?

Peruanica wanted to take maca to the world, that’s why the die cut in the label has the shape of a post stamp. We invited an illustrator that specializes in a handcrafted technique, as linocut is, to add the feeling of an organic product that comes from the earth.