INKANI

Services
  • Branding
  • Naming
  • Packaging
  • Creative Direction: Daniela Nicholson
  • Design Direction: Paulo Novoa, Jose Bernal
  • Graphic Design: Cristian Madelengoitia
Industry
  • Food and beverage

Earth is alive; Asháninkas, wise peruvian jungle inhabitants, feel it. There it grows cacao. There, nature is, luckily, still sacred. There, rain is life and they call it “Inkani”

When we created this brand we wanted to pay tribute to Asháninka culture. That inspired the name and the graphic solution of this project. The way in which they decorate their faces, with that lively pigment, so perfectly imperfect; it was the starting point. We decided to work with ink made from achiote and re-interpretate, with simple shapes, the nature of the peruvian jungle.

Award-winning Project: Silver on Packaging category, Latin American Desing Awards in 2020.

Services
  • Branding
  • Naming
  • Packaging
Industry
  • Food and beverage
  • Creative Direction: Daniela Nicholson
  • Design Direction: Paulo Novoa, Jose Bernal
  • Graphic Design: Cristian Madelengoitia