Estrafalario

Empowered women making sustainable fashion, with a lot of attitude and even more responsibility; that is Estrafalario. When Valery and Flavia came to us to re-empower their brand, they came with a business that was already working, clear ideas, creativity and a lot of passion.

Estrafalario offers clothing in tune with today’s women and world, with attractive designs and forceful messages. It gives work to women in vulnerable situations and uses leftover fabrics to counteract the pollution the textile industry causes when it is not responsible.

Our work consisted of organizing the brand and reflecting its attributes in its visual identity. Proposing a different, easy-to-recognize graphic style. We were inspired by their way of being and doing things.