Megabite
The first digital restaurant holding in Latin America.
Madrisima
Mexican, urban, contemporary, tasty, fun.
Services
Naming, Visual Identity
Category:
Horeca
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Photography: Jimena Agois
- Architecture: César Lee
We love cooking up brands for restaurants. Besides being thirsty (Sed), we are hungry. This project came to us without a name, but it already had the most important thing: a great team of partners eager to devour the world.
Madrísima is an urban taquería serving authentic Mexican food, under the direction of the great chef Emilio Macías. We wanted to present Mexican cuisine, but not in a traditional way; rather in a more cosmopolitan version. The brand had to be colorful, tasty, fun. That is how it was born: “Madrísima, para toda la gente que además de hambrienta, taco-ntenta.”
Other projects
Café de Lima
The Lima we want to have.
Mi Propiedad Privada
A restaurant with street cred, yet elegant.
Astrid & Gastón
A couple gives its name to a great restaurant.
