Madrisima

We love cooking brands for restaurants. Because aside from thirsty, we are also hungry. This project came to us without a name, but it did count with the most important: a great partnership ready to eat up the world.

Madrísima is a urban taco restaurant with authentic mexican food directed by the great chef Emilio Macías. We wanted to portray Mexico not in a traditional way, but with a more cosmopolitan version. The brand had to be colorful, tasty and fun. That’s how it was born: “Madrísima, for all people that aside from hungry is also taco-happy (word play that mixes “taco” and contenta “happy” in “taco-ntenta).”