Madrisima
An urban, contemporary taquería.
Mi Propiedad Privada
Street-smart, refined, Peruvian, tasty, fun.
Services
Spatial Branding, Visual Identity
Category:
Horeca
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Illustration: Maria Boada
- Architecture: Charcoal
- Interior Design: Moble
- Mural Design: Paulo Sierrah
- Sign Production: Design Ensueño
“Achorado fino” (street-smart yet refined), that was the brief. As short and as juicy as that. The restaurant Mi Propiedad Privada came to the studio because it wanted to renew itself. They commissioned its new visual identity, menu and uniforms, but they also wanted us to put our two cents into the decor of their spaces.
Our criollo side was activated and we looked for inspiration in our popular culture. Criollo music had to be the protagonist, but we also wanted to include things Peruvians have enormous faith in: our food, our football and our Señor de los Milagros. The result: a restaurant to eat well, feel proud and have a great time.
Other projects
Café de Lima
The Lima we want to have.
Astrid & Gastón
A couple gives its name to a great restaurant.
Megabite
The first digital restaurant holding in Latin America.
