Madrisima
An urban, contemporary taquería.
Papatas
Potatoes, earth, Arequipa, Colca, nature, details.
Services
Packaging, Visual Identity
Category:
Horeca
- Creative Direction: Daniela Nicholson
- Design Direction: Jose Bernal
- Graphic Design: Cristian Madalengoitia
- Illustration: Cristian Madalengoitia
Papatas is a brand born to pay tribute to the great variety of tubers that our biodiverse Peru offers. We were inspired by the typical embroidery of the Colca Valley, in Arequipa, because that land saw the brand’s founders be born and grow up.
We chose hummingbirds and potato plant flowers for the illustration that filled the brand’s packaging and points of sale with color and life.
Other projects
Café de Lima
The Lima we want to have.
Megabite
The first digital restaurant holding in Latin America.
Mi Propiedad Privada
A restaurant with street cred, yet elegant.
