Papatas

Services
  • Branding
  • Packaging
  • Environmental Design
  • Creative Direction: Daniela Nicholson
  • Design Direction: Jose Bernal
  • Graphic Design: Crisitan Madalengoitia
  • Illustration: Cristian Madalengoitia
Industry
  • Restaurants

Papatas is a brand that was born to pay tribute to a great variety of root crops that our bio-diverse Peru has to offer. We got inspired in the typical embroidery of Colca’s Valley, in Arequipa, because that land saw the brand founders be born and grow.

We chose hummingbirds and flowers from the potato plant for the illustration that filled with color and life the packages and selling points of the brand.

Services
  • Branding
  • Packaging
  • Environmental Design
Industry
  • Restaurants
  • Creative Direction: Daniela Nicholson
  • Design Direction: Jose Bernal
  • Graphic Design: Crisitan Madalengoitia
  • Illustration: Cristian Madalengoitia