PROTS!

The challenge was to introduce a new product, beef jerky, into Peruvian market. The perfect snack for people that look to obtain energy without too many calories. Protein to your veins.

The strategic basis of this brand was to target people with adventurous souls. We worked on their name, visual identity and packages. We should stand out in the selling point, so we proposed to use a mountain that symbolises adventure, high contrast colors and a window that lets the product to be seen, because this is something new to the customers.